An Italian merchant and his experiences during a visit to Sweden.Alberto Sordi pulls off another great comic role as Amadeo Ferretti, an Italian businessman who is traveling through Sweden in this entertaining comedy by Gian Luigi Polidoro. Amadeo is the quintessential Latin man who is quite taken with the blond beauties he sees on the streets around him. His attitudes and assumptions, his characteristics and defining qualities are contrasted with the nature of the Swedes and by extension, other citizens of Europe's colder climates. It is this underlying depth that adds considerable interest to the comic situations, and which garnered the director and his cast and crew a"Best Film" award from the 1963 Berlin Film Fest, and in that same year, a"Best Foreign Film" award from the New York Film Critics' Circle. ~ Eleanor Mannikka, Rovi